Risks pay dividends. Turns out the audience is much more open to change, much more so than the record industry might realize. But you've got to have the public’s trust. Short term thinking not only killed our financial system, but our music distribution system too. You've got to be in it for the long haul, you've got to have staying power.
Once upon a time we respected radio, lived to listen. We are bringing those days back with the CHCanada.com Radio Show. We will consistently play new and unique Canadian music you're not going to hear on many other private broadcasters.
Music used to be the foremost exponent of creativity. Those days are coming back in the indie scene. It's all about putting out great music, that sells itself, for a long time. An artist puts out something good and word will get out on the Internet.
When we find something that resonates today, we tell everybody we know about it. The key is to get hearts and minds. Convince us you're good first, then we'll decide whether we want to give you our money.
New Canadian Indie bands deserve our attention because most bands are in it for the long haul. Bands in Canada have an easier time learning their craft – and earning your trust by working at their music, perfecting their music. That’s why so many people around the world wonder what we put in the water. Bands in Canada don’t have to have a number one hit record right out of the box. And that’s because we have the social safety net in Canada. You’re not going to go broke if you land in the hospital. We still care about each of our citizens, so artistic types can take chances and can create music that is eclectic and quirky.
Let's celebrate and give major props to the indie music scene in Canada!